Americanization of the European Economy A compact survey of American economic influence in Europe since the 1880s /

• Main Author: Schröter, Harm G. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Boston, MA : Springer US, 2005.
• Subjects: Political science.; Economics.; Management science.; Economic history.; International economics.; International Economics.; Economics, general.; Political Science.; Methodology/History of Economic Thought.

One of the main features of the world economy since the late nineteenth century has been the growing dominance of the American economy in both quantitative and qualitative terms. Aspects of this development - e.g. rationalization or the world-wide diffusion of Coca-Cola - have been researched, but l...

Table of Contents:

• The First Wave of Americanization, 1870–1945
• Fordism and Taylorism Come to Europe
• Americanization as a Comprehensive Concept of Economic Development During the 20th Century
• The Second Wave of Americanization: The Great Post-War Boom, 1945–1975
• Americanization as a Mission, 1945–1955
• Mass Production, Mass Distribution, and New Technology
• Managing Firms and Their Consumers
• Americanization's Third Wave from the 1980s
• Economic Slowdown and the American Model
• Companies and Consumers
• Industrial Relations as a Barrier to Americanization
• Conclusion.