Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces

• Main Authors: Viswanathan, Madhu (Author), Gajendiran, S. (Author), Venkatesan, R. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Dordrecht : Springer Netherlands, 2008.
• Series: Education in the Asia-Pacific Region: Issues, Concerns and Prospects ; 12
• Subjects: Education.; Marketing.; Entrepreneurship.; School management and organization.; School administration.; Administration, Organization and Leadership.; Education, general.

This book describes research on low-literate, poor buyers and sellers in subsistence marketplaces, the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy, and implications of the research and the educational program for...