Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces

• Κύριοι συγγραφείς: Viswanathan, Madhu (Συγγραφέας), Gajendiran, S. (Συγγραφέας), Venkatesan, R. (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Dordrecht : Springer Netherlands, 2008.
• Σειρά: Education in the Asia-Pacific Region: Issues, Concerns and Prospects ; 12
• Θέματα: Education.; Marketing.; Entrepreneurship.; School management and organization.; School administration.; Administration, Organization and Leadership.; Education, general.

This book describes research on low-literate, poor buyers and sellers in subsistence marketplaces, the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy, and implications of the research and the educational program for...