Cross-Border Investing The Case of Central and Eastern Europe /

• Κύριος συγγραφέας: Djarova, Julia (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Boston, MA : Springer US, 2004.
• Θέματα: Finance.; Investment banking.; Securities.; Investments and Securities.; Finance, general.

 Cross-Border Investing: The Case of Central and Eastern Europe offers a view that reflects two main hypotheses: -You cannot understand foreign direct investment (FDI) trends and developments unless you understand the company's motives to invest, -You cannot understand a company's cross-border investment decision-making unless you understand what the investment area offers. This is the reason why this text builds up a relationship between the world of companies' decision-makers and that of the policy makers in the public sector. It does so by linking the business processes to the factors that together constitute the location profile of a country or a region. Based on more than 15 years of practical experience as well as research in the field of FDI, Dr Julia Djarova offers a Cross-Border Investment Model to describe the logic behind the decision-making process concerning foreign investments made by companies. The model is illustrated by a number of case studies of multinationals. 

 and Summary -- and Summary -- Foreign Direct Investment and Emerging Markets -- The world map of investments -- Dynamics of FDI in Central and Eastern Europe -- Cross-Border Decision-Making -- Analytical approaches towards FDI -- Central and Eastern Europe as an investment area -- Cross-Border Investment Model -- Strategies of Multinationals Towards Central and Eastern Europe: Case Studies -- Automobile industry -- International banking: ING Bank -- Unilever Group -- Numico -- Sara Lee / Douwe Egberts.