Cross-Border Investing The Case of Central and Eastern Europe /
Cross-Border Investing: The Case of Central and Eastern Europe offers a view that reflects two main hypotheses: -You cannot understand foreign direct investment (FDI) trends and developments unless you understand the company's motives to invest, -You cannot understand a company's cross-bor...
Κύριος συγγραφέας: | |
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Συγγραφή απο Οργανισμό/Αρχή: | |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Boston, MA :
Springer US,
2004.
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- and Summary
- and Summary
- Foreign Direct Investment and Emerging Markets
- The world map of investments
- Dynamics of FDI in Central and Eastern Europe
- Cross-Border Decision-Making
- Analytical approaches towards FDI
- Central and Eastern Europe as an investment area
- Cross-Border Investment Model
- Strategies of Multinationals Towards Central and Eastern Europe: Case Studies
- Automobile industry
- International banking: ING Bank
- Unilever Group
- Numico
- Sara Lee / Douwe Egberts.