Eric Sink on the Business of Software
Eric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This insightful collection of essays explore the business concerns that programmers face during the course of their careers—particularly those programmers who are small independen...
| Κύριος συγγραφέας: | |
|---|---|
| Συγγραφή απο Οργανισμό/Αρχή: | |
| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Berkeley, CA :
Apress,
2006.
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| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Entrepreneurship
- What is a Small ISV?
- Whining by a Barrel of Rocks
- Starting Your Own Company
- Finance for Geeks
- Exploring Micro-ISVs
- First Report from My Micro-ISV
- Make More Mistakes
- People
- Small ISVs: You Need Developers, not Programmers
- Geeks Rule and MBAs Drool
- Hazards of Hiring
- Great Hacker!= Great Hire
- My Comments on “Hitting the High Notes”
- Career Calculus
- Marketing
- Finding a Product Idea for Your Micro-ISV
- Marketing is not a Post-processing Step
- Choose Your Competition
- Act Your Age
- Geek Gauntlets
- Be Careful Where You Build
- The Game is Afoot
- Going to a Trade Show
- Magazine Advertising Guide for Small ISVs
- Sales
- Tenets of Transparency
- Product Pricing Primer
- Closing the Gap, Part 1
- Closing the Gap, Part 2
- Just Do It.
