Web Design and Marketing Solutions for Business Websites
The best business websites serve their readers with strong content, well-architected design, and a focus on usability, readability, and accessibility. This book covers the fundamental aspects of building a website that works for the company, not against it. It covers the essentials of strong copywri...
Κύριος συγγραφέας: | |
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Συγγραφή απο Οργανισμό/Αρχή: | |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Berkeley, CA :
Apress,
2007.
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Overview
- Content
- Accessibility
- Architecture and Navigation
- The Homepage
- The about Section
- Products and Services
- Independent Validation
- The Corporate Blog
- Customer Support
- Contingency Planning
- Legalese
- Search Engine Optimization
- Outbound Marketing
- Online Advertising.