Web Design and Marketing Solutions for Business Websites

• Main Author: Potts, Kevin (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berkeley, CA : Apress, 2007.
• Subjects: Computer science.; Software engineering.; Computer Science.; Software Engineering/Programming and Operating Systems.

The best business websites serve their readers with strong content, well-architected design, and a focus on usability, readability, and accessibility. This book covers the fundamental aspects of building a website that works for the company, not against it. It covers the essentials of strong copywri...

Table of Contents:

• Overview
• Content
• Accessibility
• Architecture and Navigation
• The Homepage
• The about Section
• Products and Services
• Independent Validation
• The Corporate Blog
• Customer Support
• Contingency Planning
• Legalese
• Search Engine Optimization
• Outbound Marketing
• Online Advertising.