Success with Microsoft Dynamics CRM 4.0 Implementing Customer Relationship Management /

Success with Microsoft Dynamics CRM 4.0 Implementing Customer Relationship Management /

Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management is aimed at readers who are interested in understanding how to successfully implement Microsoft Dynamics CRM 4.0 within their projects. It is intended as an implementation roadmap for the business and technical re...

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Bibliographic Details
Main Authors: Mathena, Justin (Author), Yetter, Aaron (Author), Hostetler, Hoss (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Berkeley, CA : Apress, 2009.
Subjects:
Computer science.
Computer Science.
Computer Science, general.
Online Access:Full Text via HEAL-Link
Table of Contents:
  • The Evolution of CRM and Microsoft Dynamics CRM
  • The Evolution of CRM
  • Microsoft CRM in the Market
  • Implementation Planning, Approach, and Guidelines
  • Planning Your CRM Initiative
  • Initiating and Executing a CRM Phase
  • Configuration Guidelines for Core Functionality
  • Ensuring Long-Term Success with CRM
  • Avoiding the Doldrums
  • Opportunities to Expand the Value of CRM.

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