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01996nam a22004095i 4500 |
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978-1-4302-3316-9 |
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DE-He213 |
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20151204150055.0 |
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cr nn 008mamaa |
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120124s2011 xxu| s |||| 0|eng d |
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|a 9781430233169
|9 978-1-4302-3316-9
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|a 10.1007/978-1-4302-3316-9
|2 doi
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|d GrThAP
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|a HF4999.2-6182
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|a HD28-70
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|a KJ
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|a BUS042000
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|a 650
|2 23
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|a Accardi-Petersen, Michelle.
|e author.
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|a Agile Marketing
|h [electronic resource] /
|c by Michelle Accardi-Petersen.
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| 264 |
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|a Berkeley, CA :
|b Apress,
|c 2011.
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| 300 |
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|a XV, 248 p.
|b online resource.
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
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|a text file
|b PDF
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|a Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this book is to teach you how. Author Michelle Accardi-Petersen has been on both the planning and implementation side of the problem. Utilizing methods that may be familiar to those with a software background but without the technical baggage, she presents the techniques that will put you way ahead of traditional marketers and move your organization to the forefront in their overall marketing operations.
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| 650 |
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|a Business.
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|a Management science.
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|a Business and Management.
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|a Business and Management, general.
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| 710 |
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|a SpringerLink (Online service)
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|t Springer eBooks
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|i Printed edition:
|z 9781430233152
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|u http://dx.doi.org/10.1007/978-1-4302-3316-9
|z Full Text via HEAL-Link
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| 912 |
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|a ZDB-2-SBE
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| 950 |
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|a Business and Economics (Springer-11643)
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