Agile Marketing

• Main Author: Accardi-Petersen, Michelle (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berkeley, CA : Apress, 2011.
• Subjects: Business.; Management science.; Business and Management.; Business and Management, general.

Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this boo...