CRM Fundamentals

• Main Authors: Kostojohn, Scott (Author), Johnson, Mathew (Author), Paulen, Brian (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berkeley, CA : Apress : Imprint: Apress, 2011.
• Subjects: Computer science.; Computers.; Computer Science.; Computer Science, general.; Information Systems and Communication Service.

CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM ro...