Advertisers at Work

“Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you’re starting out in advertising or simply want to pick up some tips from the greats.” —Mark Tungate, author of Adland: A Global History of Advertising and Bran...

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Bibliographic Details
Main Author: Tuten, Tracy (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Berkeley, CA : Apress : Imprint: Apress, 2012.
Subjects:
Online Access:Full Text via HEAL-Link

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