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02601nam a22004215i 4500 |
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978-1-4302-4015-0 |
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DE-He213 |
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20151204151530.0 |
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cr nn 008mamaa |
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120713s2012 xxu| s |||| 0|eng d |
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|a 9781430240150
|9 978-1-4302-4015-0
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7 |
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|a 10.1007/978-1-4302-4015-0
|2 doi
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|d GrThAP
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|a 650
|2 23
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1 |
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|a Weller, Bart.
|e author.
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| 245 |
1 |
4 |
|a The Definitive Guide to Google AdWords
|h [electronic resource] :
|b Create Versatile and Powerful Marketing and Advertising Campaigns /
|c by Bart Weller, Lori Calcott.
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| 264 |
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1 |
|a Berkeley, CA :
|b Apress :
|b Imprint: Apress,
|c 2012.
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| 300 |
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|a XX, 388 p.
|b online resource.
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| 336 |
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|a text
|b txt
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|a computer
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|a online resource
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|a text file
|b PDF
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|a There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every step needed to maximize your marketing and advertising power. Everything related to the platforms are covered in detail—account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including: Geo-targeting, distribution, and placement of ads Advanced account management and budget strategies Keywords, metrics, and ROI management Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer Mobile marketing implementations and strategies Working with the various APIs available for developers With The Definitive Guide to Google AdWords, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue.
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|a Business.
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| 650 |
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|a Management science.
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| 650 |
1 |
4 |
|a Business and Management.
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| 650 |
2 |
4 |
|a Business and Management, general.
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| 700 |
1 |
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|a Calcott, Lori.
|e author.
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| 710 |
2 |
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|a SpringerLink (Online service)
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| 773 |
0 |
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|t Springer eBooks
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| 776 |
0 |
8 |
|i Printed edition:
|z 9781430240143
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| 856 |
4 |
0 |
|u http://dx.doi.org/10.1007/978-1-4302-4015-0
|z Full Text via HEAL-Link
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| 912 |
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|a ZDB-2-SBE
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| 950 |
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|a Business and Economics (Springer-11643)
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