Advanced Social Media Marketing How to Lead, Launch, and Manage a Successful Social Media Program /

• Main Author: Funk, Tom (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berkeley, CA : Apress : Imprint: Apress, 2013.
• Subjects: Business.; Management science.; Business and Management.; Business and Management, general.

Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—...