Customer Satisfaction Evaluation Methods for Measuring and Implementing Service Quality /

• Main Authors: Grigoroudis, Evangelos (Author), Siskos, Yannis (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Boston, MA : Springer US, 2010.
• Series: International Series in Operations Research & Management Science, 139
• Subjects: Business.; Management science.; Operations research.; Decision making.; Sales management.; Business and Management.; Sales/Distribution.; Operation Research/Decision Theory.; Operations Research, Management Science.; Business and Management, general.

This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem by presenting an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA (MUlticriteria Satisfaction Analysis). The...