Transitioned Media A Turning Point into the Digital Realm /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Einav, Gali (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: New York, NY : Springer New York : Imprint: Springer, 2010.
• Σειρά: The Economics of Information, Communication and Entertainment, The Impacts of Digital Technology in the 21st Century,
• Θέματα: Business.; Industrial management.; Management.; Economic policy.; Business and Management.; Media Management.; Economic Policy.; Innovation/Technology Management.

The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, research...

Πίνακας περιεχομένων:

• Introduction: The End of Media As We Know It?
• Introduction: The End of Media As We Know It?
• The Changing World of Advertising and Consumer Behavior
• TV for the Twenty-First Century: The Video Ad Model in Transition
• Branded Entertainment: How Advertisers and Networks Are Working Together to Reach Consumers in the New Media Environment
• The Evolution of Cross-Platform Media Use in the United States: Insights from Consumer Research and NBC Universal’s “Olympic Research Lab”
• The Changing Face of Traditional Media: The News Business Case Study
• We Interrupt this Program … The Cosmic Change in the “News Business”
• Mobile Social Networking and the News
• Parsing the Online Ecosystem: Journalism, Media, and the Blogosphere
• Media Reinvented: Case Studies of Transitioning into a Digital Age
• The Transition to Digital TV: A Case Study of HDTV
• The Fat Lady Still Sings: Bringing Music into the Digital Age
• How Cinema Is Digital
• Thumb Wars: Body and Mind in Video Games.