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03692nam a22004695i 4500 |
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978-1-4419-7082-4 |
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20151204151502.0 |
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101109s2011 xxu| s |||| 0|eng d |
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|a 9781441970824
|9 978-1-4419-7082-4
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|a 10.1007/978-1-4419-7082-4
|2 doi
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|d GrThAP
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|a BUS043000
|2 bisacsh
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|a 658.8
|2 23
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|a Bhalla, Gaurav.
|e author.
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|a Collaboration and Co-creation
|h [electronic resource] :
|b New Platforms for Marketing and Innovation /
|c by Gaurav Bhalla.
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|a New York, NY :
|b Springer New York,
|c 2011.
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|a XIV, 205 p.
|b online resource.
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
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|a text file
|b PDF
|2 rda
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|a Praise for Collaboration and Co-Creation “In today’s customer-empowered world, collaboration and co-creation competencies are critical to the future growth of a company…Gaurav Bhalla offers a concrete framework and specific examples that managers can use to implement value co-creation programs with their customers. A must-read for companies not wishing to get left behind!” --Vijay Govindarajan, Earl C. Daum 1924 Professor of International Business, Tuck School of Business, Dartmouth College “Collaboration and co-creation is the sweet spot for rethinking how companies should practice marketing and innovation…Gaurav Bhalla’s book is very timely, and offers readers an effective way for building businesses around customers.” --Nicolas Mirzayantz, Group President, Fragrances, International Flavors and Fragrances “Companies can't afford to fake it. Customer-driven innovation has moved from the edge to become a core business practice. Gaurav Bhalla helps you understand what it takes to make this shift, and not a moment too soon.” --John Hagel III, Co-Chairman, Deloitte Center for the Edge, and co-author, The Power of Pull “If running your business seems more difficult lately, reading this book will help you understand why. It will also provide insights into how collaboration and co-creation can improve your company’s performance.” --Vince Barabba, Author, Meeting of the Minds, and Founder and Chairman, Market Insight Corporation “Gaurav Bhalla is after big game: how the world’s leading institutions are connecting and collaborating with their most important asset – their customers – in novel and important ways…This book is an important one to read for any marketing, market research, or product innovation professional.” --Steve Howe, CEO, Passenger “Based on my research it is clear that user co-creation is a strong driver for transforming the marketing and innovation programs of those companies that dare to listen and respond. Gaurav Bhalla provides a solid framework to guide this process and a rich set of case stories to explain why and how.” --Jacob Buur, Professor of Participatory Innovation, Research Director of SPIRE, University of Southern Denmark.
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650 |
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|a Business.
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|a Marketing.
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|a Management.
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|a Organization.
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|a Planning.
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|a Business and Management.
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|a Marketing.
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|a Management.
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650 |
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|a Organization.
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710 |
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|a SpringerLink (Online service)
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|t Springer eBooks
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776 |
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|i Printed edition:
|z 9781441970817
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|u http://dx.doi.org/10.1007/978-1-4419-7082-4
|z Full Text via HEAL-Link
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|a ZDB-2-SBE
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950 |
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|a Business and Economics (Springer-11643)
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