Collaboration and Co-creation New Platforms for Marketing and Innovation /
Praise for Collaboration and Co-Creation “In today’s customer-empowered world, collaboration and co-creation competencies are critical to the future growth of a company…Gaurav Bhalla offers a concrete framework and specific examples that managers can use to implement value co-creation programs with...
Κύριος συγγραφέας: | Bhalla, Gaurav (Συγγραφέας) |
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Συγγραφή απο Οργανισμό/Αρχή: | SpringerLink (Online service) |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
New York, NY :
Springer New York,
2011.
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
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