Collaboration and Co-creation New Platforms for Marketing and Innovation /

• Main Author: Bhalla, Gaurav (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: New York, NY : Springer New York, 2011.
• Subjects: Business.; Marketing.; Management.; Organization.; Planning.; Business and Management.

Praise for Collaboration and Co-Creation “In today’s customer-empowered world, collaboration and co-creation competencies are critical to the future growth of a company…Gaurav Bhalla offers a concrete framework and specific examples that managers can use to implement value co-creation programs with...