Business Statistics for Competitive Advantage with Excel 2010 Basics, Model Building, and Cases /

• Κύριος συγγραφέας: Fraser, Cynthia (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: New York, NY : Springer New York : Imprint: Springer, 2012.
• Έκδοση: 2nd ed. 2012.
• Θέματα: Statistics.; Statistics for Business/Economics/Mathematical Finance/Insurance.; Statistics and Computing/Statistics Programs.; Statistics, general.

Exceptional managers know that they can create competitive advantages by basing decisions on performance response under alternative scenarios.  To create these advantages, managers need to understand how to use statistics to provide information on performance response under alternative scenarios. Th...

Πίνακας περιεχομένων:

• Statistics for Decision Making and Competitive Advantage
• Describing Your Data
• Hypothesis Tests, Confidence Intervals and Simulation to Infer Population Characteristics and Differences
• Quantifying the Influence of Performance Drivers and Forecasting: Regression
• Marketing Sgementation with Descriptive Statistics, Inference, Hypothesis Tests and Regression
• Finance Application: Portfolio Analysis with a Market Index as a Leading Indicator in Simple Linear Regression
• Association between Two Categorical Variables: Contingency Analysis with Chi Square
• Building Multiple Regression Models
• Model Building and Forecasting with Multicollinear Time Series
• Indicator Variables
• Nonlinear Multiple Regression Models
•  Indicator Interactions for Segment Differences or Changes in Response
• Logit Regression for Bounded Responses.