Proactive Intelligence The Successful Executive's Guide to Intelligence /

Traditionally, tapping into the power of competitive intelligence (CI) meant investing in the development of an internal CI unit or hiring outside consultants who specialized in CI.  Proactive Intelligence: The Successful Executive's Guide to Intelligence offers an alternative: learn how to do...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς: McGonagle, John J. (Συγγραφέας), Vella, Carolyn M. (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: London : Springer London : Imprint: Springer, 2012.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
Πίνακας περιεχομένων:
  • What is Competitive Intelligence, and Why Should I Care About It?
  • How Can I Get the Right Kind of Competitive Intelligence to Help Me in My Decision Making?
  • Should I Try and Develop CI Myself? If So, When?
  • What Do I Do with It Once I Have It?
  • Useful Resources on Collecting, Analyzing and Using CI.