Proactive Intelligence The Successful Executive's Guide to Intelligence /

• Main Authors: McGonagle, John J. (Author), Vella, Carolyn M. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: London : Springer London : Imprint: Springer, 2012.
• Subjects: Business.; Organization.; Planning.; Personnel management.; Commercial law.; Engineering economics.; Engineering economy.; Business and Management.; Human Resource Management.; Engineering Economics, Organization, Logistics, Marketing.; Commercial Law.

Traditionally, tapping into the power of competitive intelligence (CI) meant investing in the development of an internal CI unit or hiring outside consultants who specialized in CI.  Proactive Intelligence: The Successful Executive's Guide to Intelligence offers an alternative: learn how to do...

Table of Contents:

• What is Competitive Intelligence, and Why Should I Care About It?
• How Can I Get the Right Kind of Competitive Intelligence to Help Me in My Decision Making?
• Should I Try and Develop CI Myself? If So, When?
• What Do I Do with It Once I Have It?
• Useful Resources on Collecting, Analyzing and Using CI.