The Perception of Quality Mapping Product and Service Quality to Consumer Perceptions /

• Κύριοι συγγραφείς: Kenyon, George N. (Συγγραφέας), Sen, Kabir C. (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: London : Springer London : Imprint: Springer, 2015.
• Θέματα: Engineering.; Marketing.; Engineering design.; Quality control.; Reliability.; Industrial safety.; Engineering Design.; Quality Control, Reliability, Safety and Risk.

Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the qualit...

Πίνακας περιεχομένων:

• Creating a Competitive Advantage
• Defining Quality
• The Value Proposition
• Customer Perceptions
• The Product Design Process
• The Service Design Process
• Measuring Value
• Practical Implications of Customer Perceptions on the Design Process
• Re-Engineering the Process for Perceptions.