Management of Innovation and Product Development Integrating Business and Technological Perspectives /

• Κύριοι συγγραφείς: Cantamessa, Marco (Συγγραφέας), Montagna, Francesca (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: London : Springer London : Imprint: Springer, 2016.
• Έκδοση: 1st ed. 2016.
• Θέματα: Engineering.; Management.; Industrial management.; Operations research.; Decision making.; Engineering design.; Engineering Design.; Innovation/Technology Management.; Operation Research/Decision Theory.

Presenting an integrated and holistic perspective on innovation management, and product design and development, this monograph offers a unique and original understanding of how these two perspectives are interconnected. This book explores these themes in a scientifically rigorous manner, associating...

Πίνακας περιεχομένων:

• 1. Innovation in business and society
• 2. Technological knowledge and organizational learning
• 3. The many types of innovation
• 4. The dynamics of innovation
• 5. Fundamentals of technology forecasting
• 6. The many approaches to innovation strategy
• 7. Business model innovation
• 8. Innovation strategy as the management of competencies
• 9. Innovation strategy as project portfolio management
• 10. Organizing product development activities
• 11. The product development process
• 12. Project management for product development
• 13. From market research to product positioning
• 14. Specifying the product
• 15. Designing the product
• 16. Design and redesign of product architecture.