Personas - User Focused Design

• Main Author: Nielsen, Lene (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: London : Springer London : Imprint: Springer, 2019.
• Edition: 2nd ed. 2019.
• Series: Human-Computer Interaction Series,
• Subjects: User interfaces (Computer systems).; Special purpose computers.; Application software.; Arts.; User Interfaces and Human Computer Interaction.; Special Purpose and Application-Based Systems.; Information Systems Applications (incl. Internet).

People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology, covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing. Project develop...

Table of Contents:

• Introduction - Stories About Users
• A Slice of the World
• Finding the Connections
• Persona Writing
• Personas in Use
• Making Your Personas Live
• Going Global - International Personas
• Automatic Persona Generation for Online Content Creators: Conceptual Rationale and a Research Agenda
• Benefits and Challenges of Personas.