Social Media Audit Measure for Impact /

• Main Author: Gattiker, Urs E. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: New York, NY : Springer New York : Imprint: Springer, 2013.
• Series: SpringerBriefs in Computer Science,
• Subjects: Business.; Management science.; Industrial management.; Information technology.; Business > Data processing.; E-commerce.; Business and Management.; Business and Management, general.; Information Systems Applications (incl. Internet).; Media Management.; IT in Business.; e-Commerce/e-business.

Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social me...