E-Commerce Strategy Text and Cases /

• Main Author: Mohapatra, Sanjay (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Boston, MA : Springer US : Imprint: Springer, 2013.
• Series: Springer Texts in Business and Economics,
• Subjects: Business.; Information technology.; Business > Data processing.; E-commerce.; Business and Management.; IT in Business.; e-Commerce/e-business.; Information Systems Applications (incl. Internet).

This book illustrates approaches for designing and implementing e-commerce strategy with social perspectives. While it gives details of different technological concepts related to designing and hosting web portals, it also provides real-life examples from different corporations to show how better re...

Table of Contents:

• Understanding E-commerce
• Technology of E-commerce
• Web Page Hosting
• Concepts in E-commerce
• Understanding E-commerce Product Design Strategy
• E-commerce and Online Auctions
• E-commerce Strategy
• Channels in E-commerce
• E-commerce Portal Design Strategy
• Future Trend - Social Commerce
• Drivers of Online-selling Diffusion: A Look at Organizational and Environmental Factors Through Time.