International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development /

• Main Author: Samli, A. Coskun (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: New York, NY : Springer New York : Imprint: Springer, 2013.
• Subjects: Business.; Marketing.; Industrial management.; Business and Management.; Media Management.

Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more importan...