Protecting Your Intellectual Property Rights Understanding the Role of Management, Governments, Consumers and Pirates /

• Κύριοι συγγραφείς: Chaudhry, Peggy (Συγγραφέας), Zimmerman, Alan (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: New York, NY : Springer New York : Imprint: Springer, 2013.
• Σειρά: Management for Professionals,
• Θέματα: Law.; Economics.; Management science.; Law and economics.; Economics, general.; Law and Economics.; Law, general.

Counterfeit products represent a growing problem for a wide range of industries. There are many estimates of the size of this problem most of which coalesce around $500-billion annually on a global basis. Overall, a wide range of industries agree that there is a severe problem with the global protec...

Πίνακας περιεχομένων:

• Dedication
• Acknowledgments
• Preface
• Introduction
• The global growth of counterfeit trade
• The supply of counterfeit trade: the problem countries
• Modeling the intellectual property rights environment
• The demand for counterfeit trade: consumer complicity
• The use of anti-piracy marketing techniques to educate the consumer
• Changing Trade Policy:  The EU and US Bolster Protection of Intellectual Property Rights
• Government and Industry Led Operations to Curb Counterfeit Trade
• The special case of China
• Internet Piracy: The Virtual Marketplace for Counterfeit Goods
• Managerial counterattack: traditional and novel anti-counterfeiting strategies
• The future: will the piracy paradox persist?
• References.