Franchisees as Consumers Benchmarks, Perspectives and Consequences /

• Main Author: Buchan, Jenny (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: New York, NY : Springer New York : Imprint: Springer, 2013.
• Subjects: Business.; Management science.; Business and Management.; Business and Management, general.

Franchising is an increasingly important global business model, but how well protected are franchisees –the people who operate and make any franchise system really work? In this book, the author explores the many different roles that franchisees play in modern business, and their importance to the s...