Strategies in E-Business Positioning and Social Networking in Online Markets /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Gil-Pechuán, Ignacio (Editor), Palacios-Marqués, Daniel (Editor), Peris-Ortiz, Marta Peris (Editor), Vendrell, Eduardo (Editor), Ferri-Ramirez, Cesar (Editor)
• Format: Electronic eBook
• Language: English
• Published: Boston, MA : Springer US : Imprint: Springer, 2014.
• Subjects: Business.; Marketing.; Leadership.; E-commerce.; Business and Management.; Business Strategy/Leadership.; e-Commerce/e-business.

In this volume, the authors apply insights from a variety of perspectives to explore the alignment among strategy, organization design, process and human resource management, and e-business practices on developing successful social networking programs—with particular regard to applying such initiati...