Strategies in E-Business Positioning and Social Networking in Online Markets /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Gil-Pechuán, Ignacio (Editor), Palacios-Marqués, Daniel (Editor), Peris-Ortiz, Marta Peris (Editor), Vendrell, Eduardo (Editor), Ferri-Ramirez, Cesar (Editor)
• Format: Electronic eBook
• Language: English
• Published: Boston, MA : Springer US : Imprint: Springer, 2014.
• Subjects: Business.; Marketing.; Leadership.; E-commerce.; Business and Management.; Business Strategy/Leadership.; e-Commerce/e-business.

In this volume, the authors apply insights from a variety of perspectives to explore the alignment among strategy, organization design, process and human resource management, and e-business practices on developing successful social networking programs—with particular regard to applying such initiati...

Table of Contents:

• Positioning in Online Social Networks Through QDQ Media: An Opportunity for Spanish SMES?
• Modeling the Influence of eWOM on Loyalty Behaviour in Social Network Sites
• Crowdsourcing as a Competitive Advantage for New Business Models
• Analyzing a Successful Incubator Business Model: The Case of Barcelona Activa
• Website Effectiveness for Tourism Accommodation Companies
• Gender in the Elderly Internet Users
• Search Engine of Optimization (SEO) and Ethical Leadership Strategies
• Search Engine Ranking: A SEO Strategy
• The Integration of Social Networks in the Competitiveness of Cooperation Networks: An Analysis to be Applied in Pharmacies
• How Are New Media Changing the Working Environment? What are the Challenges?
• Improving User Experience: A Methodology Proposal for Web Usability Measurement
• The Importance of Trust in Information Security in Interconnected Organisations.