Practical Google Analytics and Google Tag Manager for Developers

• Κύριος συγγραφέας: Weber, Jonathan (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berkeley, CA : Apress : Imprint: Apress, 2015.
• Θέματα: Computer science.; Computer Science.; Computer Science, general.

Whether you’re a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement. Whether you're starting from s...

Πίνακας περιεχομένων:

• Part I Implementing Google Analytics with Google Tag Manager
• Chapter 1 Google Analytics Fundamentals
• Chapter 2 Basic Google Analytics Measurement
• Chapter 3 Introducing Google Tag Manager (GTM)
• Chapter 4 Testing Your Implementation
• Part II Enhancing Website Data with Google Tag Manager
• Chapter 5 Tracking Interactions Using Google Tag Manager
• Chapter 6 Goals: Measuring Conversions
• Chapter 7 ECommerce: Tracking Products and Purchases
• Chapter 8 Cleaning Up and Enriching Data with GA and GTM
• Chapter 9 Measuring Campaigns and Troubleshooting Traffic Sources
• Chapter 10 Tracking Users across Devices
• Chapter 11 Providing Additional Data about Your Users
• Part III Collecting Data from Other Sources
• Chapter 12 GA’s Measurement Protocol: Collecting Data from Anywhere
• Chapter 13 Collecting Data from Mobile Apps with GA and GTM
• Chapter 14 Importing Data into GA
• Chapter 15 Using GA with BigQuery for Big Data Analysis
• Appendix Google Analytics and Google Tag Manager APIs. .