Leading Creative Teams Management Career Paths for Designers, Developers, and Copywriters /

• Main Author: Hernández, Eleazar (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berkeley, CA : Apress : Imprint: Apress, 2017.
• Subjects: Business.; Marketing.; Project management.; Success in business.; Careers.; Business and Management.; Project Management.; Careers in Business and Mangagement.

Learn the skills you must master to assume leadership roles—creative directors, art directors, and advertising managers—on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of manage...