Leading Creative Teams Management Career Paths for Designers, Developers, and Copywriters /

• Κύριος συγγραφέας: Hernández, Eleazar (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berkeley, CA : Apress : Imprint: Apress, 2017.
• Θέματα: Business.; Marketing.; Project management.; Success in business.; Careers.; Business and Management.; Project Management.; Careers in Business and Mangagement.

Learn the skills you must master to assume leadership roles—creative directors, art directors, and advertising managers—on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of manage...

Πίνακας περιεχομένων:

• Chapter 1: Start with a Blank Sheet of Paper
• Chapter 2: Leading a Creative Team
• Chapter 3: Leading an Advertising Creative Team
• Chapter 4: Leading a Design Creative Team
• Chapter 5: Brainstorming
• Chapter 6: Creative Exploration Tools
• Chapter 7: The Art of the Critique
• Chapter 8: The Art of the Pitch
• Chapter 9: The Art of Copywriting
• Chapter 10: The Art of TV and Radio
• Chapter 11: Career Trajectories Toward Creative Management
• Chapter 12: Invest in Your People
• Chapter 13: Don't Just Take It from Me
• Chapter 14: The Final Nutshell.