Exporting The Definitive Guide to Selling Abroad Profitably /

• Κύριος συγγραφέας: Delaney, Laurel J. (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berkeley, CA : Apress : Imprint: Apress, 2016.
• Έκδοση: 2nd ed.
• Θέματα: Business.; Management science.; Internet marketing.; Small business.; New business enterprises.; E-business.; Electronic commerce.; E-commerce.; Trade.; Commerce.; Business and Management.; Business and Management, general.; Small Business.; e-Business/e-Commerce.; Start-Ups/Venture Capital.; Online Marketing/Social Media.

“Laurel Delaney writes in a tremendous spirit of service to entrepreneurial and small business leaders navigating the opportunities of globalization. Whether leading a fresh startup, a small business, or an entrepreneurial growth company seeking greatness, the question of whether—and how—to go globa...

Πίνακας περιεχομένων:

• Part I Building Your Foundations for Exporting
• Chapter 1 Are You Ready to Export?
• Chapter 2 Writing an Export Business Plan
• Chapter 3 Prepping For Exports
• Chapter 4 The Human Side of an Export Enterprise
• Part II Creating and Using Online Marketing Platforms
• Chapter 5 Online Fundamentals
• Chapter 6 Creating a Social Media and Networking Presence
• Chapter 7 Using e-Commerce and Social Media Sites as Stepping Stones to Export Success
• Chapter 8 The E-Commerce Connectivity Craze
• Chapter 9 The Mobile World at Work
• Chapter 10 Marketing Your Business Worldwide
• Part III Mapping Out Your Export Journey
• Chapter 11 Choosing a Product to Export
• Chapter 12 Exploring Your Territory
• Chapter 13 Preparing and Adapting Your Product for the Export Marketplace
• Chapter 14 Preparing Your Service for Export
• Chapter 15 Web Design with the World in Mind
• Part IV Developing Sales and Distribution Capabilities
• Chapter 16 Finding Cross-Border Customers
• Chapter 17 Methods of Exporting
• Part V Managing the Transaction
• Chapter 18 Transport, Logistics, and Fulfillment Options
• Chapter 19 Pricing and Preparing Quotations
• Chapter 20 Getting Paid
• Chapter 21 Booking, Marking, Labeling, and Insuring
• Chapter 22 Documentation, Export Licensing, and Other Procedures
• Part VI Keep Building Your Business
• Chapter 23 In Pursuit of Exceptional Export Service
• Chapter 24 Cross-Cultural Learning
• Part VII The Export Journey
• Chapter 25 Global Ethics
• Chapter 26 International Business Travel and Security Tips
• Chapter 27 Women Business Owners
• Chapter 28 New Challenging Frontiers in Emerging Markets
• Chapter 29 The Top Ten Export Business Markets
• Part VIII Export Mastery
• Chapter 30 Export Success
• Chapter 31 Essential Keys to Export Success.