Bricks to Clicks Why Some Brands Will Thrive in E-Commerce and Others Won't /

• Main Author: Feinleib, David (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berkeley, CA : Apress : Imprint: Apress, 2017.
• Subjects: Business.; Internet marketing.; Public relations.; Business and Management.; Online Marketing/Social Media.; Branding.; Corporate Communication/Public Relations.

Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competi...

Table of Contents:

• Chapter 1: Transforming the Organization
• Chapter 2: Regaining Control
• Chapter 3: First Insight, Then Action
• Chapter 4: Confront the New Path to Purchase (And Then Lead the Charge)
• Chapter 5: Activate Your Brand Content
• Chapter 6: Using the Master Catalog
• Chapter 7: The Retailer Challenge (And Opportunity)
• Chapter 8: The eCommerce Flywheel
• Chapter 9: From Bricks to Clicks to Omnichannel
• Chapter 10: Glossary.