Introduction to Google Analytics A Guide for Absolute Beginners /

• Κύριος συγγραφέας: Kelsey, Todd (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berkeley, CA : Apress : Imprint: Apress, 2017.
• Θέματα: Business.; Internet marketing.; Business and Management.; Online Marketing/Social Media.; Big Data.

Develop your digital/online marketing skills. Learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this gu...

Πίνακας περιεχομένων:

• Chapter 1: Overview
• Chapter 2: Blogalytics
• Chapter 3: Getting Traffic for Analytics
• Chapter 4: Reviewing Performance of Campaigns
• Chapter 5: Fun with eCommerce Analytics Part I: Shopify
• Chapter 6: Fun with eCommerce Analytics Part II: AdWords
• Chapter 7: Fun with eCommerce Analytics Part III: Gumroad
• Chapter 8: Exploring Google Analytics Certification.