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02474nam a22003735i 4500 |
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978-1-4842-2848-7 |
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DE-He213 |
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20170630021720.0 |
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cr nn 008mamaa |
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170620s2017 xxu| s |||| 0|eng d |
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|a 9781484228487
|9 978-1-4842-2848-7
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7 |
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|a 10.1007/978-1-4842-2848-7
|2 doi
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| 040 |
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|d GrThAP
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| 100 |
1 |
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|a Kelsey, Todd.
|e author.
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| 245 |
1 |
0 |
|a Introduction to Search Engine Marketing and AdWords
|h [electronic resource] :
|b A Guide for Absolute Beginners /
|c by Todd Kelsey.
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| 264 |
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1 |
|a Berkeley, CA :
|b Apress :
|b Imprint: Apress,
|c 2017.
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| 300 |
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|a XIII, 131 p. 247 illus., 200 illus. in color.
|b online resource.
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
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|a text file
|b PDF
|2 rda
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| 505 |
0 |
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|a Chapter 1: Introduction -- Chapter 2: Quickstart -- Chapter 3: Launching a Campaign -- Chapter 4: Monitoring a Campaign -- Chapter 5: Keywords -- Chapter 6: Campaign Strategy -- Chapter 7: Ad Extensions -- Chapter 8: Getting Certified.
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| 520 |
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|a Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind. If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Search Engine Marketing and AdWords is not in-depth, comprehensive, or trying to cover every tool or platform—an impossible task! But it is an easy-to-understand introduction to the most important tools and skills in search engine marketing. What You’ll Learn: Take a behind-the-scenes tour of AdWords, including how to create an account Create and launch a campaign as well as ads, including keyword tools Monitor a campaign, including time frame, clicks and CTR, and reporting Implement various campaign strategies, including support email and dealing with errors Use Ad extensions as well as site links.
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| 650 |
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0 |
|a Computer science.
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| 650 |
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0 |
|a Internet marketing.
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| 650 |
1 |
4 |
|a Computer Science.
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| 650 |
2 |
4 |
|a Big Data.
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| 650 |
2 |
4 |
|a Online Marketing/Social Media.
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| 710 |
2 |
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|a SpringerLink (Online service)
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| 773 |
0 |
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|t Springer eBooks
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| 776 |
0 |
8 |
|i Printed edition:
|z 9781484228470
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| 856 |
4 |
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|u http://dx.doi.org/10.1007/978-1-4842-2848-7
|z Full Text via HEAL-Link
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| 912 |
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|a ZDB-2-CWD
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| 950 |
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|a Professional and Applied Computing (Springer-12059)
|
