|
|
|
|
| LEADER |
02502nam a22003735i 4500 |
| 001 |
978-1-4842-2854-8 |
| 003 |
DE-He213 |
| 005 |
20170630021800.0 |
| 007 |
cr nn 008mamaa |
| 008 |
170621s2017 xxu| s |||| 0|eng d |
| 020 |
|
|
|a 9781484228548
|9 978-1-4842-2854-8
|
| 024 |
7 |
|
|a 10.1007/978-1-4842-2854-8
|2 doi
|
| 040 |
|
|
|d GrThAP
|
| 100 |
1 |
|
|a Kelsey, Todd.
|e author.
|
| 245 |
1 |
0 |
|a Introduction to Social Media Marketing
|h [electronic resource] :
|b A Guide for Absolute Beginners /
|c by Todd Kelsey.
|
| 264 |
|
1 |
|a Berkeley, CA :
|b Apress :
|b Imprint: Apress,
|c 2017.
|
| 300 |
|
|
|a XII, 152 p. 242 illus., 226 illus. in color.
|b online resource.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 347 |
|
|
|a text file
|b PDF
|2 rda
|
| 505 |
0 |
|
|a Chapter 1: Introduction -- Chapter 2: Skillbox - Content -- Chapter 3: Facebook Pages -- Chapter 4: Facebook Ads -- Chapter 5: Twitter -- Chapter 6: LinkedIn -- Chapter 7: Hootsuite -- Chapter 8: Social Media Monitoring and Analytics.
|
| 520 |
|
|
|a Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel. What You’ll Learn: Understand basic functions for most social media tools, including how to get up and running See the benefits of social media tools and which one you should use for specific purposes Calculate the real ROI expected from using specific tools Utilize social media monitoring and analytics.
|
| 650 |
|
0 |
|a Computer science.
|
| 650 |
|
0 |
|a Internet marketing.
|
| 650 |
1 |
4 |
|a Computer Science.
|
| 650 |
2 |
4 |
|a Big Data.
|
| 650 |
2 |
4 |
|a Online Marketing/Social Media.
|
| 710 |
2 |
|
|a SpringerLink (Online service)
|
| 773 |
0 |
|
|t Springer eBooks
|
| 776 |
0 |
8 |
|i Printed edition:
|z 9781484228531
|
| 856 |
4 |
0 |
|u http://dx.doi.org/10.1007/978-1-4842-2854-8
|z Full Text via HEAL-Link
|
| 912 |
|
|
|a ZDB-2-CWD
|
| 950 |
|
|
|a Professional and Applied Computing (Springer-12059)
|
