Social Media Analytics Strategy Using Data to Optimize Business Performance /

• Κύριος συγγραφέας: Gonçalves, Alex (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berkeley, CA : Apress : Imprint: Apress, 2017.
• Θέματα: Business.; Internet marketing.; Big data.; Business and Management.; Big Data/Analytics.; Online Marketing/Social Media.

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a...

Πίνακας περιεχομένων:

• Part I: Data
• Chapter 1: Social Media Data
• Chapter 2: From Data to Insights
• Chapter 3: Luis Madureira
• Part II: Defining Analytics in Social Media and Types of Analytics Tools
• Chapter 4: Analytics in Social Media
• Chapter 5: Dedicated vs. Hybrid Tools
• Chapter 6: Alexander and Frederik Peiniger
• Part III: Differences of Social Media Networks
• Chapter 7: Social Network Landscape
• Chapter 8: Tam Su
• Part IV: The Analytics Process
• Chapter 9: The Analytics Process
• Chapter 10: Armando Terribili
• Part V: Metrics, Dashboards, and Reports
• Chapter 11: Metrics
• Chapter 12: Dashboards
• Chapter 13: Reports
• Chapter 14: Milan Veverka
• Part VI: Strategy and Tactics
• Chapter 15: Strategy
• Chapter 16: Tactics
• Chapter 17: Michael Wu
• Part VII: The Future
• Chapter 18: Prescriptive Analytics
• Chapter 19: The Future of Social Media Analytics.- .