Social Media Analytics Strategy Using Data to Optimize Business Performance /

• Main Author: Gonçalves, Alex (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berkeley, CA : Apress : Imprint: Apress, 2017.
• Subjects: Business.; Internet marketing.; Big data.; Business and Management.; Big Data/Analytics.; Online Marketing/Social Media.

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a...