From Single to Scale How a Single Person, Small Business, or an Entrepreneur Can Grow Their Business to Profit /

• Main Author: Killen, Michael (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berkeley, CA : Apress : Imprint: Apress, 2019.
• Edition: 1st ed. 2019.
• Subjects: Leadership.; New business enterprises.; Branding (Marketing).; Small business.; Internet marketing.; Business Strategy/Leadership.; Start-Ups/Venture Capital.; Branding.; Small Business.; Online Marketing/Social Media.

Scale your single-person business to profitability. Increase your audience, create multiple products, and generate more profit. This book takes you through the entire process of building a scalable business from the seemingly impossible place of "being just one person." Most single-person...

Table of Contents:

• Chapter 1: Why You Need to Scale
• Chapter 2: What's Stopping You From Scaling?
• Chapter 3: Types of single person, scalable businesses
• Chapter 4: Developing a Scalable Product from What You've Got
• Chapter 5: Creating Content for a Scalable Product
• Chapter 6: Building a Larger Audience
• Chapter 7: Connecting More of That Audience to a Scalable Product
• Chapter 8: Why Process Is the Key to Scale
• Chapter 9: Outsourcing the Scalable Process
• Chapter 10: Growth Optimization
• Chapter 11: Profit and Money Management to Scale
• Chapter 12: Scale and Growth Are Just Around the Corner.-.