UX Optimization Combining Behavioral UX and Usability Testing Data to Optimize Websites /

• Main Author: Tomlin, W. Craig (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berkeley, CA : Apress : Imprint: Apress, 2018.
• Edition: 1st ed. 2018.
• Subjects: Big data.; Big Data.; Big Data/Analytics.

Combine two typically separate sources of data-behavioral quantitative data and usability testing qualitative data-into a powerful single tool that helps improve your organization's website by increasing conversion and ROI. The combination of the what is happening data of website activity, coup...