UX Optimization Combining Behavioral UX and Usability Testing Data to Optimize Websites /

• Main Author: Tomlin, W. Craig (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berkeley, CA : Apress : Imprint: Apress, 2018.
• Edition: 1st ed. 2018.
• Subjects: Big data.; Big Data.; Big Data/Analytics.

Combine two typically separate sources of data-behavioral quantitative data and usability testing qualitative data-into a powerful single tool that helps improve your organization's website by increasing conversion and ROI. The combination of the what is happening data of website activity, coup...

Table of Contents:

• Chapter 1: UX Optimization Overview
• Chapter 2: What's a Persona?
• Chapter 3: Types of Personas
• Chapter 4: Why Personas Matter
• Chapter 5: How to Create a Persona
• Chapter 6: Behavioral UX Data
• Chapter 7: UX and Usability Testing Data
• Chapter 8: Putting It All Together: Behavioral UX Data Analysis and Recommendations
• Chapter 9: Putting It All Together: Usability Testing Data Analysis and Recommendations
• Chapter 10: Conclusion: The Big Picture.-.