UX Optimization Combining Behavioral UX and Usability Testing Data to Optimize Websites /
Combine two typically separate sources of data-behavioral quantitative data and usability testing qualitative data-into a powerful single tool that helps improve your organization's website by increasing conversion and ROI. The combination of the what is happening data of website activity, coup...
Κύριος συγγραφέας: | |
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Συγγραφή απο Οργανισμό/Αρχή: | |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Berkeley, CA :
Apress : Imprint: Apress,
2018.
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Έκδοση: | 1st ed. 2018. |
Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Chapter 1: UX Optimization Overview
- Chapter 2: What's a Persona?
- Chapter 3: Types of Personas
- Chapter 4: Why Personas Matter
- Chapter 5: How to Create a Persona
- Chapter 6: Behavioral UX Data
- Chapter 7: UX and Usability Testing Data
- Chapter 8: Putting It All Together: Behavioral UX Data Analysis and Recommendations
- Chapter 9: Putting It All Together: Usability Testing Data Analysis and Recommendations
- Chapter 10: Conclusion: The Big Picture.-.