Fashion Branding and Consumer Behaviors Scientific Models /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Choi, Tsan-Ming (Editor)
• Format: Electronic eBook
• Language: English
• Published: New York, NY : Springer New York : Imprint: Springer, 2014.
• Series: International Series on Consumer Science,
• Subjects: Psychology.; Marketing.; Economic sociology.; Experiential research.; Psychology Research.; Organizational Studies, Economic Sociology.

Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review, and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment go...