Managing the Public's Trust in Non-profit Organizations

• Main Author: Burt, Christopher D.B (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: New York, NY : Springer New York : Imprint: Springer, 2014.
• Series: SpringerBriefs in Psychology,
• Subjects: Psychology.; Economic sociology.; Experiential research.; Psychology > Methodology.; Psychological measurement.; Psychology Research.; Organizational Studies, Economic Sociology.; Psychological Methods/Evaluation.

For charitable organizations seeking relationships with donors, trust is as critical a factor as reputation. Simply put, people are reluctant to give if they can't be sure of where their money is going. Building trust is fast becoming recognized as a key not only to attracting donors, but to ke...