Managing the Public's Trust in Non-profit Organizations

• Κύριος συγγραφέας: Burt, Christopher D.B (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: New York, NY : Springer New York : Imprint: Springer, 2014.
• Σειρά: SpringerBriefs in Psychology,
• Θέματα: Psychology.; Economic sociology.; Experiential research.; Psychology > Methodology.; Psychological measurement.; Psychology Research.; Organizational Studies, Economic Sociology.; Psychological Methods/Evaluation.

For charitable organizations seeking relationships with donors, trust is as critical a factor as reputation. Simply put, people are reluctant to give if they can't be sure of where their money is going. Building trust is fast becoming recognized as a key not only to attracting donors, but to ke...

Πίνακας περιεχομένων:

• Trust and Donating Money
• Understanding your Donor's Trust in your Charity
• Improving Charity Efficiency and Accountability in Order to Develop a foundation to Build transactional Trust
• Communication: Delivering Information to Donors
• Dealing with Trust Violation Events
• Summary and Conclusions.