Managing the Public's Trust in Non-profit Organizations
For charitable organizations seeking relationships with donors, trust is as critical a factor as reputation. Simply put, people are reluctant to give if they can't be sure of where their money is going. Building trust is fast becoming recognized as a key not only to attracting donors, but to ke...
Κύριος συγγραφέας: | |
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Συγγραφή απο Οργανισμό/Αρχή: | |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
New York, NY :
Springer New York : Imprint: Springer,
2014.
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Σειρά: | SpringerBriefs in Psychology,
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Trust and Donating Money
- Understanding your Donor's Trust in your Charity
- Improving Charity Efficiency and Accountability in Order to Develop a foundation to Build transactional Trust
- Communication: Delivering Information to Donors
- Dealing with Trust Violation Events
- Summary and Conclusions.