APA (7th ed.) Citation

Leeflang, P. S., Wieringa, J. E., Bijmolt, T. H., & Pauwels, K. H. (2015). Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making. Springer New York : Imprint: Springer.

Chicago Style (17th ed.) Citation

Leeflang, Peter S.H, Jaap E. Wieringa, Tammo H.A Bijmolt, and Koen H. Pauwels. Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making. New York, NY: Springer New York : Imprint: Springer, 2015.

MLA (8th ed.) Citation

Leeflang, Peter S.H, et al. Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making. Springer New York : Imprint: Springer, 2015.