Revenue Management and Pricing Analytics

• Κύριοι συγγραφείς: Gallego, Guillermo (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut), Topaloglu, Huseyin (http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: New York, NY : Springer New York : Imprint: Springer, 2019.
• Έκδοση: 1st ed. 2019.
• Σειρά: International Series in Operations Research & Management Science, 279
• Θέματα: Operations research.; Decision making.; Industrial engineering.; Production engineering.; Production management.; Business logistics.; Macroeconomics.; Operations Research/Decision Theory.; Industrial and Production Engineering.; Production.; Logistics.; Macroeconomics/Monetary Economics//Financial Economics.

"There is no strategic investment that has a higher return than investing in good pricing, and the text by Gallego and Topaloghu provides the best technical treatment of pricing strategy and tactics available." Preston McAfee, the J. Stanley Johnson Professor, California Institute of Techn...