Emotional Engineering Service Development /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Fukuda, Shuichi (Editor)
• Format: Electronic eBook
• Language: English
• Published: London : Springer London, 2011.
• Subjects: Engineering.; Production management.; Computers and civilization.; Engineering design.; Engineering economics.; Engineering economy.; Engineering Economics, Organization, Logistics, Marketing.; Operations Management.; Computers and Society.; Engineering Design.

In an age of increasing complexity, diversification and change, customers expect services that cater to their needs and to their tastes. Emotional Engineering describes how their expectations can be satisfied and managed throughout the product life cycle, if producers focus their attention more on e...