Mass Customization Engineering and Managing Global Operations /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Fogliatto, Flavio S. (Editor), da Silveira, Giovani J. C. (Editor)
• Format: Electronic eBook
• Language: English
• Published: London : Springer London, 2011.
• Series: Springer Series in Advanced Manufacturing,
• Subjects: Engineering.; Operations research.; Decision making.; Manufacturing industries.; Machines.; Tools.; Industrial organization.; Manufacturing, Machines, Tools.; Operation Research/Decision Theory.; Industrial Organization.

Mass customization (MC) has been hailed as a successful operations strategy across manufacturing and service industries for the past three decades. However, the wider implications of using MC approaches in the broader industrial and economic environment are not yet clearly understood. Mass Customiza...